Deciding which social media platforms to use to reach your target audience requires careful consideration of your target audience and your business goals. Here are some steps to help you make an informed decision:

• Define your target audience. 
• • • Before you can choose the right social media platform, you need to know who you are trying to reach. Identify the demographic and psychographic characteristics of your target audience, such as age, gender, location, interests and behaviors.

• Research social media platforms.

• • • Once you have a clear understanding of your target audience, research the social media platforms that are most popular among your audience. Consider factors such as user demographics, user behavior, and the types of content that perform well on each platform.

• Set your goals. 

• • • Define what you want to achieve with your social media presence, such as brand awareness, engagement, leads or sales. Your goals will help you determine which social media platform is most appropriate for your business.

• Evaluate your resources. 

• • • Consider the time, budget and staff you have available to manage your social media presence. Some platforms may require more resources than others, so choose the ones that align with your available resources.

• Test and measure.
  • • Once you have chosen the social media platforms to use, start testing your content and measuring your results. Evaluate your performance regularly and adjust your strategy as needed.

Remember that it’s better to focus on a few social media platforms and do them well than to spread yourself too thin by trying to be active on every platform. That’s why the KDACC only chose to target our audiences on Facebook and Instagram. By following these steps, you can make informed decisions about which social media platforms to use to reach your target audience and achieve your project goals.

Based on our recent analysis here are the user demographics for some of the most popular social media platforms in California:

• Facebook has a diverse audience. With a broad age range, its user base is predominantly female and is located in California. It’s a great platform to reach out to an older audience, particularly those in the 25-44 age group.
  • • Age: 25-34 years old (25.7%), 35-44 years old (18.4%), 18-24 years old (17.6%)
    • Gender: 51% female, 49% male
    • Location: 53% of Facebook users are located in California
• Instagram‘s audience is mostly younger, with a large proportion of users aged 18-34. Its user base is fairly evenly split between males and females and is located primarily in urban areas. It’s a great platform to reach out to a younger audience interested in visual content.
  • • Age: 18-24 years old (30.4%), 25-34 years old (27.4%), 35-44 years old (15.2%)
    • Gender: 51% female, 49% male
    • Location: 28% of Instagram users are located in California
• LinkedIn is a professional networking platform that attracts a largely male audience, although, over time, it is becoming more gender-balanced. Its user base is mainly located in urban areas, and it’s a great platform to reach out to professionals and businesses.
  • • Age: 25-34 years old (32%), 35-54 years old (30%), 18-24 years old (21%)
    • Gender: 45% female, 55% male
    • Location: LinkedIn has over 22 million members in California
• Twitter is known for being a platform for real-time news and conversation, and its audience is mostly younger, with a large proportion of users aged 18-49. Its user base is more male-dominated than female and is located primarily in urban areas.
  • • Age: 18-29 years old (34%), 30-49 years old (35%), 50-64 years old (20%)
    • Gender: 42% female, 58% male
    • Location: 16% of Twitter users are located in California
• TikTok is a video-sharing platform that is particularly popular among younger users, with a large proportion of users aged 18-24. Its user base is predominantly female and located in urban areas. It’s a great platform to reach out to a younger, more creative audience interested in short-form videos.
  • • Age: 18-24 years old (41%), 13-17 years old (27%), 25-34 years old (16%)
    • Gender: 60% female, 40% male
    • Location: There is no specific data available for TikTok users in California, but it is a popular platform among young people in general.

*These demographics are subject to change and may vary depending on the source of the data. Also, keep in mind that these are just averages and there may be differences in the demographics of your specific audience.

To create a link in your Instagram bio, follow these steps:

1. Open your Instagram app and go to your profile page by tapping on your profile picture at the bottom right corner.
2. Tap on the “Edit Profile” button below your profile picture and bio.
3. In the “Website” field, enter the URL of the page you want to link to. You can use a shortened link if you prefer, but make sure it’s easy to remember and type.
4. Tap “Done” to save your changes.

Now, when someone visits your Instagram profile, they can click on the link in your bio to go directly to the webpage you’ve linked. Keep in mind that Instagram only allows one clickable link in your bio, so make sure you choose the most important link to include.

Unfortunately, Instagram only allows one clickable link in your bio at a time, which means you cannot directly link multiple URLs in your bio. However, there are a few workarounds you can use:

• Use a Link Management Tool: There are several link management tools available, such as Linktree, Campsite, or Lnk.Bio, which allows you to create a landing page with multiple links. You can then add the link to this page in your Instagram bio. When users click on this link, they will be taken to a page where they can choose which link they want to follow.

• Use Instagram’s Swipe Up Feature: If you have a verified Instagram account or if you have over 10,000 followers, you can use Instagram’s Swipe Up feature in your Stories to link to multiple URLs. You can create a Story with multiple slides, each with its own URL, and then add a Swipe Up link to each slide. When users swipe up on the Story, they will be taken to the URL on that slide.
• Update Your Link Regularly: If you have multiple URLs you want to promote, you can change the link in your bio regularly to feature different URLs. For example, you can change the link every week or every month to feature a different URL each time. This will allow you to promote multiple links over time without having to use any additional tools.

To schedule posts on Facebook and Instagram, you can use Facebook Creator Studio. Creator Studio is a free tool provided by Facebook that allows you to manage your Facebook and Instagram accounts from one platform, including scheduling posts.

Here’s how to schedule posts using Creator Studio:

1. Go to Facebook Creator Studio by visiting https://business.facebook.com/creatorstudio/ and log in with your Facebook account.
2. Once you’re logged in, click on the “Create Post” button in the top left corner.
3. Choose which Page or Instagram account you want to post on by selecting it from the dropdown menu.
4. Select the type of post you want to create, such as a photo or video.
5. Add your post content, including the caption, image, or video.
6. Click on the “Schedule” button at the bottom of the post-creation window.
7. Choose the date and time you want the post to be published.
8. Click on the “Schedule” button again to schedule the post.

You can schedule multiple posts at once using Creator Studio, and you can also edit or delete scheduled posts if you need to make changes.

Note that you need to have an Instagram business account connected to your Facebook Page in order to schedule Instagram posts using Creator Studio.

To connect an Instagram business account to your Facebook Page, follow these steps:

1. Log in to your Facebook account and navigate to your Facebook Page.
2. Click on the “Settings” button located at the top right corner of the page.
3. From the left-hand menu, select “Instagram.”
4. Click on the “Connect Account” button.
5. Log in to your Instagram account and follow the prompts to authorize the connection with your Facebook Page.
6. Once the connection is authorized, you will be asked to select which Instagram account you want to connect to your Facebook Page. Choose the account you want to connect and click “Next.”
7. Review the permissions requested and click on “Done.”

Once the connection is established, you can manage your Instagram business account from your Facebook Page. You can use Creator Studio to schedule Instagram posts, view insights, and respond to comments and messages. You can also use Facebook Ads Manager to create and manage Instagram ads. Note that you need to have an Instagram business account to connect it to your Facebook Page.

To create an Instagram business account, follow these steps:

1. Download the Instagram app from the App Store or Google Play Store.
2. Once the app is installed, open it and tap “Sign up.”
3. Enter your email address or phone number and create a strong password.
4. Choose a username that represents your business. This will be your handle on Instagram.
5. Complete your profile by adding a profile picture and a bio that describes your business.
6. Tap “Edit Profile” and scroll down to the “Switch to Professional Account” section.
7. Select the “Business” option and follow the prompts to connect your Instagram account to your Facebook Page. If you don’t have a Facebook Page, you can create one from within the Instagram app.
8. Choose a category that best describes your business and add your contact information, such as your email address and phone number.
9. Review your settings and make sure they’re accurate.
10. Tap “Done” to complete the setup process.

Once your Instagram business account is set up, you can start posting content, building your following, and using Instagram’s business features, such as Insights and ads. Note that Instagram business accounts must comply with Instagram’s terms of use and community guidelines.

Yes, you can convert your personal Instagram account to a business account. To convert your personal Instagram account to a business account, follow these steps:

1. Open the Instagram app on your mobile device and log in to your account.
2. Go to your profile by tapping on the profile icon in the bottom right corner.
3. Tap on the three horizontal lines in the top right corner to open the menu.
4. Select “Settings” at the bottom of the menu.
5. Tap on “Account.”
6. Tap on “Switch to Professional Account.”
7. Select “Business” as the type of account you want to create.
8. Choose the category that best describes your business.
9. Add contact details, such as your business email address, phone number and address.
10. Review your settings and tap “Done” to save your changes.

Once your account is converted to a business account, you will have access to features such as Instagram Insights, the ability to promote posts and create ads and the ability to add a contact button to your profile. You can also connect your Instagram account to your Facebook page if you have one, which will allow you to manage your Instagram account from your Facebook Page.

You can always visit our website’s Resource Center or Stories section to learn more about our work and the work of other grantees. KDA Creative Corps staff and consultants are available to offer guidance and assist with project implementation. 

• How long do I have to complete my project? 

Grantees have from May 1, 2023, through May 1, 2024, to complete their projects. Final reports and evaluations are due July 1, 2024.

• What was the KDACC designed to do? 

It was designed to promote community and civic engagement, spread awareness about water and energy conservation, climate change, emergency preparedness, relief and recovery through the arts.

• What are the KDACC goals? 

  • Create jobs in the creative economy
  • Increase the ways in which artists engage in public work
  • Uplift counties and cities not strongly represented in prior California Arts Council grant making
  • Support artists who identify as representing communities residing in the lowest quartile of the California Healthy Places Index
  • Help to cultivate a better California for all

You can learn more about the KDACC and our goals at https://kdacreativecorps.org/. 

• What were the four focus areas projects had to highlight to be selected by the KDACC? 

  • Public health awareness messages to stop the spread of COVID-19
  • Public awareness related to water and energy conservation, climate mitigation and emergency preparedness, relief and recovery
  • Civic engagement, including election participation
  • Social justice and community engagement

• What qualified me as an applicant? 

Applicants had to live, work, and/or serve in California’s Central Valley or Eastern Sierra counties. They had to demonstrate strong, ongoing relationships with communities that fell within the lowest quartile of the California Healthy Places Index and support meaningful engagements with those communities through this grant.

• Where can people learn more about KDACC and what we’re doing? 

To learn more about the KDACC, please visit their website at kdacreativecorps.org or follow them on Instagram @kdacreativecorps. For regular updates and important notifications sign up for the email newsletter from the website homepage.